Why I Left Bose to Build This

Taken from LinkedIn: https://sond.com/linkedin

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I left the team that built Bose Sleepbuds II.

The product didn't fail. But the entire approach was wrong.

Every wearable on the market does the same thing:
Track your sleep → Send you a report → Hope you figure it out.

Oura gives you a "readiness score."
Apple Watch gives you a chart.
Whoop gives you a grade.

All of them tell you how badly you slept.
In the morning.
When it's already too late.

I spent 4 years at MIT asking a different question:

What if your earbuds could actually DO something
while you're still asleep?

That's what we built at SOND.

DreamBuds improve your sleep. In real time. At 2 AM.

12 physiological signals. Adaptive audio.
A personal AI coach that learns what works for YOUR body.

We're launching on Kickstarter soon.

After 4 years, 100+ prototypes, and a lot of sleepless nights
building a product about sleep.

We're finally ready.

- Yadid Ayzenberg, CEO, SOND (ex-Bose, MIT PhD)

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Learn more or pre-order here: https://sond.com/dreambuds