Blog Updates

Why I Left Bose to Build This
Why I Left Bose to Build This
Taken from LinkedIn: https://sond.com/linkedin - I left the team that built Bose Sleepbuds II. The product didn't fail. But the entire approach was wrong. Every wearable on the market does... Read more...
Right content, right time.
Right content, right time.
Right content, right time. Why do we use sound to impact sleep? This is all about stimulating the brain. Through visual, touch, and audio as well. Then it's about what... Read more...
Over 100 Prototypes!
Over 100 Prototypes!
Over 100 different prototypes. We've tried about 100 different prototypes until we zeroed in on what's the best and most comfortable for most people. Every millimetre counts. The nozzle, how... Read more...
Our design process
Our design process
Design is a multifaceted process - this is how we did it. We did not invent audio-based interventions. That's already well established. What we did is we managed to put... Read more...
How can we change people's lives?
How can we change people's lives?
A brief recap of Yadid Ayzenberg's pathway to SOND, saw him start and sell his first company to Bose, leading the sleep products division, and eventually moving onto SOND. Read more...
Creating a Virtual Cocoon.
Creating a Virtual Cocoon.
Audio enables us to create a virtual shield around you to stop disturbances from the outside world. Read more...
Real-time sleep sensing
Real-time sleep sensing
Real-time sleep sensing. Most other products on the market track your physiology offline. What does that mean? If they collect the data as you're sleeping, you have to basically download... Read more...
Why use audio for sleep?
Why use audio for sleep?
Why use audio for sleep? We use audio neurostimulation, but there's a lot of science that goes into selecting the optimal audio. Different types of audio that impact the brain... Read more...
Smell shuts down while you sleep.
Smell shuts down while you sleep.
WEIRD FACTS ABOUT SLEEPDid you know: Your sense of smell shuts down at night? If your house caught on fire tonight, the smell of smoke would not wake you up.... Read more...
What is SOND?
What is SOND?
What is SOND? SOND dream buds are in-ear sleep computers. They measure your physiology, they respond, and they help guide you towards a more restful sleep, keep you asleep for... Read more...
SOND is ready to go!
SOND is ready to go!
Hi everyone! Just an update from me, Yadid, to let you know where were are today. I'm super excited that we're done with the production design, it's taken us 2... Read more...
Inside the Making of Tranquilock: The Sleep-Deprived Art of Perfect Fit
Inside the Making of Tranquilock: The Sleep-Deprived Art of Perfect Fit
Designing comfort sounds easy—until it keeps you up at night. For the founders behind the new Tranquilock fitting system, the journey to a universally comfortable earbud meant one thing: pain,... Read more...